Joana
Quintela
Moura

Art Director + Designer

Hacking alcohol ads today, so you’re not hungover tomorrow.

When it comes to alcohol, everybody has a drink that gives them chills. Mainly because of a heavy night out in the past: A day you blacked out at a party. Or that you messed up in front your bosses. And especially the morning after - because of the hangover.

That’s why NotCo created NotHangover: a probiotic shot that protects people from feeling rough after alcoholic consumption. So we picked symptoms people get when they have a hangover and brought them to our campaign, using their worst fears: the drinks themselves.

Copywriter: Nathan Peres
Art Directors: Gustavo Tezza
Joana Quintela Moura

Miami Ad School São Paulo

This is my work :)