Hacking alcohol ads today, so you’re not hungover tomorrow.

When it comes to alcohol, everybody has a drink that gives them chills. Mainly because of a heavy night out in the past: A day you blacked out at a party. Or that you messed up in front your bosses. And especially the morning after - because of the hangover. 

That’s why NotCo created NotHangover: a probiotic shot that protects people from feeling rough after alcoholic consumption. So we picked symptoms people get when they have a hangover and brought them to our campaign, using their worst fears: the drinks themselves.

Copywriter:  Nathan Peres
Art Directors: Gustavo Tezza
                                                           Joana Quintela Moura
                                             Marina Meireles

Miami Ad School São Paulo