Hacking alcohol ads today, so you’re not hungover tomorrow.
That’s why NotCo created NotHangover: a probiotic shot that protects people from feeling rough after alcoholic consumption. So we picked symptoms people get when they have a hangover and brought them to our campaign, using their worst fears: the drinks themselves.
Copywriter: Nathan Peres
Art Directors: Gustavo Tezza
Joana Quintela Moura
Marina Meireles
Miami Ad School São Paulo
Joana Quintela Moura
Marina Meireles
Miami Ad School São Paulo